· In Egypt, initiatives like the Egyptian Knowledge Bank use wireless routers to bring educational resources to underserved communities, empowering students and teachers with digital learning opportunities.
· Souq.com, often referred to as the "Amazon of the Middle East," has revolutionized online shopping in the region, powered by robust wireless router infrastructure.
· According to GSMA Intelligence, mobile internet penetration in the MENA region is projected to reach 77% by 2025.
· The "Smart Dubai 2021" strategy aims to transform Dubai into a fully integrated, AI-powered city, requiring robust Wi-Fi infrastructure.
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According to a new report by Univdatos, the MENA Wireless Routers Market is expected to reach USD 1,173.5 Million in 2032 by growing at a CAGR of 1.9%. Wireless router, also known as a Wi-Fi router, is a networking device that combines the functionalities of a router and a wireless access point. A wireless router typically connects to the internet using an Ethernet cable plugged into internet service provider's (ISP) modem. Wireless routers eliminate the need for physical cables to connect devices to the internet, offering more flexibility in device placement.
The MENA Wireless Routers Market is expected to grow at a strong CAGR of 1.9% during the forecast period (2024-2032). The wireless router market in the Middle East and North Africa (MENA) is expected to witness steady growth, driven by a surge in internet penetration, connected devices, and the increasing demand for high-speed internet. Consumers are increasingly opting for high-speed internet connections like fiber optic and 5G. These connections require advanced routers that can handle the significant bandwidth effectively. (Example: The rollout of 5G networks in countries like Saudi Arabia and UAE is expected to accelerate demand for high-performance routers).
Increasing Internet and Smartphone Penetration
The internet and smartphone revolution in MENA has paved the way for new opportunities in various sectors, ranging from e-commerce and e-government to digital entertainment and financial technology. Over the past decade, there has been a significant rise in internet connectivity across the MENA region. According to a report by the Dubai-based Mohammed bin Rashid School of Government, internet penetration in the Arab world reached 70 percent in 2019, compared to just 18 percent in 2005. This rapid growth in internet usage can be attributed to several factors, including the expansion of mobile networks, increased affordability of smartphones, and the availability of localized digital content.
Another crucial factor contributing to the rising internet and smartphone penetration in MENA is the region's young and tech-savvy population. Approximately 60 percent of the MENA population falls under the age of 30, making it one of the most youthful regions globally. The younger generation has embraced digital technology, and their demand for internet and smartphone access has been a catalyst for increased connectivity in the region.
Moreover, the MENA region has witnessed the emergence of a vibrant start-up ecosystem, with many innovative entrepreneurs leveraging internet and smartphone technology to develop their ideas. This has led to the birth of a diverse range of tech start-ups, creating jobs and driving innovation across various sectors, including health, education, and transportation.
Rising Popularity of Mesh Wi-Fi systems:
Mesh Wi-Fi systems are a departure from traditional single-router setups. They consist of multiple interconnected units (nodes) strategically placed around your home. These nodes work together to create a blanket of Wi-Fi coverage, eliminating dead zones and ensuring a seamless internet experience in every corner. Several factors contribute to the rising popularity of Mesh Wi-Fi systems in the MENA market:
· Large and Luxurious Homes: The MENA region is known for its luxurious and spacious villas. Traditional routers often struggle to provide adequate coverage in such large areas. Mesh Wi-Fi systems effectively address this challenge, blanketing the entire home with a strong and consistent signal.
· Growing Demand for Smart Homes: The adoption of smart home devices like smart TVs, thermostats, and security cameras is on the rise in the MENA region. These devices rely heavily on a stable Wi-Fi connection to function properly. Mesh Wi-Fi systems ensure uninterrupted connectivity for all your smart home devices.
· Increasing Internet Usage: With more users working from home, online gaming gaining traction, and video streaming becoming a popular pastime, internet usage in MENA households is steadily increasing. Mesh Wi-Fi systems can handle this growing demand by providing the bandwidth and stability needed for these activities.
Examples of Mesh Wi-Fi Systems in the MENA Market:
· Google Nest Wifi: This popular mesh system offers whole-home Wi-Fi coverage and easy setup. It integrates well with other Google smart home devices.
· TP-Link Deco: A user-friendly mesh system known for its affordability and wide range of coverage. It's a good option for budget-conscious consumers in the MENA region.
· Netgear Orbi: A high-performance mesh system ideal for large homes and heavy internet users. It offers excellent range, speed, and advanced features like parental controls.
The mesh Wi-Fi market in the MENA region is expected to witness continued growth as consumers become increasingly aware of its benefits. As internet usage patterns evolve and smart home adoption rises, Mesh Wi-Fi systems will likely become a mainstream choice for those seeking a reliable and future-proof Wi-Fi solution for their homes.
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Conclusion:
The MENA Wireless Routers market is projected to reach USD 1,173.5 million by 2032, driven by factors such as increasing adoption and expansion of cloud-based services, as well as the continuous growth of IoT and the deployment of 5G. The drivers impacting these markets are similar to those observed globally. Bahrain is particularly gaining advantages from its 'Cloud-First' strategy, while Kuwait is striving to achieve its 'Vision 2035' initiative. Qatar is focusing on its 'Qatar National Vision 2030' and 'Smart Qatar' initiatives. These markets are also leveraging submarine cable connectivity to establish crucial gateways between Europe, Asia, and Africa.
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